MTH 35-78015 S 40' Woodside Reefer Senate Beer #100 – Your Source for Gaming Essentials* New

Description

This is MTH 35-78015 S 40′ Woodside Reefer Senate Beer #100. 40′ woodsided reefer car, Senate Beer. Car number: 100. The coming of the railroad changed the way America ate and drank. The advent of cheap, fast, refrigerated transport enabled local brewers, growers and food manufacturers to become players on a regional or national scale. From the late 1800s into the 1930s, many of those businesses leased refrigerator cars and turned them into rolling billboards for their products.
Unlike the massive fleets owned by railroads or large shippers like Pacific Fruit Express, each billboard reefer leased by the smaller shippers was an individually hand-painted piece of graphic art. As proud bearers of company advertising, billboard reefers tended to be washed frequently and kept in good repair, even during the Depression, when nearly everything on rails looked dirty and downtrodden.

In mid-1934, however, the Interstate Commerce Commission mandated the phasing out of billboard reefers by January 1937. What doomed the billboard cars was truth in labeling. Depending on shipping needs, billboard cars often carried loads for customers other than the company named on the car sides. Shippers were not happy when an empty car arrived at their door bearing a large ad for someone elses product they felt as if their freight bill was in part paying for another companys advertising. In the plainer schemes of railroads and shippers like PFE, however, woodsided reefers soldiered on as late as the 1960s.

Its key features are:
Intricately detailed durable ABS body
Metal wheels and axles
Decorative brake wheels
Separate metal handrails
Die-cast 4-wheel trucks
Fast-angle wheel sets
Needle-point axles
American Flyer compatible coupler
S scale Kadee compatible coupler mounting pads
1:64 scale dimensions
Unit measures: 8 7/8” x 1 3/4” x 2 1/2”
Operates on 20” radius curves

Condition: Factory New (C-9)
Operational Status: Functional
Original Box: Yes (P-9)

Manufacturer: MTH
Model Number: 35-78015
Road Name: Pacific Fruit Express (PFE)
MSRP: $59.95

Scale/Era: S Modern
Model Type: Freight Cars

The Trainz SKU for this item is P11983207.

Trainz Product Id: 11983207